Message fatigue: How to keep content fresh and audiences engaged

We live in a busy world with messages flying at us constantly and from multiple channels – social media, emails, billboards, streaming platforms, direct mail and signage hanging in store windows and on office walls. The list goes on. Those channels are constantly..

Read More

Chamber Investor Listing: Local Restaurants

As you know, COVID-19 has greatly impacted businesses all over and particularly small businesses such as restaurants have suffered the most. To help mitigate some of the effects, we encourage you to safely patronize the following local restaurants that have invested..

Read More

Strategic, planned communication cannot be rigid

It may sound like an oxymoron if I were to say, “Planned communication must also be unplanned.” But as PR professionals, this is pretty much a given. Yes, our job is to be laser-focused on strategic planning and preparing for the most optimal communication-related..

Read More

Have you checked your digital front door?

The digitization of business processes has fully trickled down to small and local businesses, in part because necessity mandated a major transition to online business development in the early months of 2020. Regardless of the reason for this transition, it would be..

Read More

Why and How to Get Started with Email Marketing

The COVID-19 pandemic has changed a lot of things about how businesses run, one of them being where work gets done. With more people working remotely, we are all spending more time communicating electronically, both through instant messaging services like Zoom and..

Read More

Member Advice with Adriane Johnson-Williams

 

It takes hard work, dedication and sometimes good old fashion luck to build a strong, profitable business. One of the best pieces of advice for entrepreneurs and emerging business owners is to get smart insights from people who have been there before.

See what ..

Read More

Outfront Media Offers Free Billboard Advertising to Black-Owned Businesses

Greater Memphis Chamber investor Outfront Media has committed to expanding opportunities to black businesses through the launch of their new campaign, Black Businesses Matter.

The Black Businesses Matter campaign is giving back to black-owned businesses by providing

Read More

Member Advice with Kellan Bartosch

 

It takes hard work, dedication and sometimes good old fashion luck to build a strong, profitable business. One of the best pieces of advice for entrepreneurs and emerging business owners is to get smart insights from people who have been there before.

See what ..

Read More

When it comes to your story, let every word tell

When I was in college, a journalism professor etched a three-word phrase into my head, “every word tell.” That phrase ends a much longer string of clauses that I once committed to memory and have since forgotten, but those three words became writing mantra. Even as..

Read More

5 Things to Consider When Developing a Digital Marketing Strategy

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, marketing plans allow for a long-lasting effect to be made on consumers. The term “strategy” can often seem..

Read More
1 2 3 4 5