5 Things to Consider When Developing a Digital Marketing Strategy

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, marketing plans allow for a long-lasting effect to be made on consumers. The term “strategy” can often seem..

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Free Skills Match Tool to Find New Job Opportunities

Welcome to Skills Match

SkillsMatch is a powerful way to explore personalized recommendations for work, based on the skills that you have and the skills that you want to learn. Leveraging the in-demand skills across job categories can help make you more competitive..

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7 Tips to Maximize Your Social Media Efforts

It is safe to say that social media is going to be sticking around for the long haul. What that means for you personally will vary, but for your business, it means you need to be actively posting on, monitoring and connecting on social media. This can be a daunting..

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Leveraging Locals: How to Work with Micro-Influencers

Influencer marketing is all the rage in digital advertising. It’s a cost-effective way to truly make an impact on an audience with the help of someone they can trust. Since the approach boasts a return on investment more than 10 times higher than traditional..

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Enticing Landing Pages That Convert

In the lead-capture business, the formula for success is straightforward on the surface: an offer strategy that your target market finds relevant, engaging ad content in a format that grabs the consumer, and an effective landing page that compels those consumers to..

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Social Media Jedi Masters are Nailing These 3 Things

“Try not. Do…or do not. There is no try.” ~Yoda, The Empire Strikes Back

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