7 Tips to Maximize Your Social Media Efforts

It is safe to say that social media is going to be sticking around for the long haul. What that means for you personally will vary, but for your business, it means you need to be actively posting on, monitoring and connecting on social media. This can be a daunting..

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Leveraging Locals: How to Work with Micro-Influencers

Influencer marketing is all the rage in digital advertising. It’s a cost-effective way to truly make an impact on an audience with the help of someone they can trust. Since the approach boasts a return on investment more than 10 times higher than traditional..

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Leveling Up Your Events with Digital

When you own a small business, every piece of your marketing strategy is important –from face-to-face outreach to online reputation, to events. One thing small businesses tend to underutilize is the integration of different elements to support one another. Event..

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What Small Businesses Need to Know About Google Marketing

 

Unless you’ve been living under a rock or a remote village in the Amazon, you’ve heard of Google. The tech giant got its start in 1996 when a couple of Stanford PhD students figured out how to catalog and search all the information on the rapidly growing internet.

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