Maintaining Banking Relationships in the Midst of a Pandemic

COVID-19 has made it especially challenging to maintain personal relationships with customers in the banking industry. Bankers are used to having a great deal of face-to-face contact with customers. In fact, Paragon Bank was built on providing “high touch”..

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Why and How to Get Started with Email Marketing

The COVID-19 pandemic has changed a lot of things about how businesses run, one of them being where work gets done. With more people working remotely, we are all spending more time communicating electronically, both through instant messaging services like Zoom and..

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Bank of America Connects Memphis-Area Youth to Workforce Success

MEMPHIS, Tenn. – Bank of America recognized the extraordinary potential of two college freshmen, Hannah Blackwell and Akaash Seemakurty, by selecting them as 2020 Student Leaders (#BofAStudentLeaders). These two recent Shelby County Schools graduates completed the..

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When it comes to your story, let every word tell

When I was in college, a journalism professor etched a three-word phrase into my head, “every word tell.” That phrase ends a much longer string of clauses that I once committed to memory and have since forgotten, but those three words became writing mantra. Even as..

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5 Things to Consider When Developing a Digital Marketing Strategy

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, marketing plans allow for a long-lasting effect to be made on consumers. The term “strategy” can often seem..

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3 Reasons Why Public Relations is a Must for Your Business

Public relations. What is it? What purpose does it serve? Is it necessary? According to the Public Relations Society of America, PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To put..

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My PPP loan was Funded….Now what? FAQ Part 2

Since inception by way of the CARES Act, the Paycheck Protection Program (PPP) has been the prime focus for American small businesses. That focus has generated many questions and concerns as such a massive program pieced together in a very short period of time is..

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My PPP loan was Funded….Now what? FAQ Part 1

Since inception by way of the CARES Act, the Paycheck Protection Program (PPP) has been the prime focus for American small businesses. That focus has generated many questions and concerns as such a massive program pieced together in a very short period of time is..

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How to Maintain a Strong Relationship with Your Bank

The outbreak of COVID-19 has created an unprecedented environment for individuals and business owners alike. However, there are plenty of actions you can take today to ease financial stress and help your business stay afloat. It can’t be stressed enough how..

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Protecting Your Digital Reputation

Every business is going to make mistakes – the food arrived cold, the package was delivered late, the line took too long, etc. And these negative experiences customers have, unfortunately, lead to negative online reviews. According to a report conducted by..

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