When it comes to your story, let every word tell

When I was in college, a journalism professor etched a three-word phrase into my head, “every word tell.” That phrase ends a much longer string of clauses that I once committed to memory and have since forgotten, but those three words became writing mantra. Even as..

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5 Things to Consider When Developing a Digital Marketing Strategy

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, marketing plans allow for a long-lasting effect to be made on consumers. The term “strategy” can often seem..

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3 Reasons Why Public Relations is a Must for Your Business

Public relations. What is it? What purpose does it serve? Is it necessary? According to the Public Relations Society of America, PR is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” To put..

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My PPP loan was Funded….Now what? FAQ Part 2

Since inception by way of the CARES Act, the Paycheck Protection Program (PPP) has been the prime focus for American small businesses. That focus has generated many questions and concerns as such a massive program pieced together in a very short period of time is..

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My PPP loan was Funded….Now what? FAQ Part 1

Since inception by way of the CARES Act, the Paycheck Protection Program (PPP) has been the prime focus for American small businesses. That focus has generated many questions and concerns as such a massive program pieced together in a very short period of time is..

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How to Maintain a Strong Relationship with Your Bank

The outbreak of COVID-19 has created an unprecedented environment for individuals and business owners alike. However, there are plenty of actions you can take today to ease financial stress and help your business stay afloat. It can’t be stressed enough how..

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Protecting Your Digital Reputation

Every business is going to make mistakes – the food arrived cold, the package was delivered late, the line took too long, etc. And these negative experiences customers have, unfortunately, lead to negative online reviews. According to a report conducted by..

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Washington Prime Group Open for Small Business Initiative

COLUMBUS, OH – April 6, 2020 – Washington Prime Group Inc. (NYSE: WPG) today announced that the Company has partnered with the Institute for Justice Clinic on Entrepreneurship and members of the University of Chicago faculty to launch the Open for Small Business ..

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How to maintain a social media presence during a crisis

As the U.S. grapples with our new reality fighting COVID-19, it puts things in perspective. What we need, what we want, and how we should carry on are all questions Memphians are asking themselves. This is a very scary time for brands. Companies in most verticals..

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Virtual Connections in Response to the Current Market Change

No doubt about it, Coronavirus is definitely a challenge.  Companies are taking an abundance of caution and concern about the unknown territory, which have led to the cancellation of large-scale events, in person meetings and non-essential travel.  Even with these..

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