Leveling Up Your Events with Digital

When you own a small business, every piece of your marketing strategy is important –from face-to-face outreach to online reputation, to events. One thing small businesses tend to underutilize is the integration of different elements to support one another. Event..

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How Internet Privacy Can Impact Small Businesses Financially

Internet privacy policy requirements have been a hot topic in the media. Many wonder how this could affect their social media privacy, but may not have thought about how these changes could affect them financially. Small business owners should be especially mindful of..

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Changing Your Culture by Changing the Conversation

13 people dead.  A 325 page investigation report.  Called before both the House and Senate Subcommittees to testify; to explain.  Explain the inability to address the ignition switch problem.  A problem which persisted for more than 11 years.  A problem where many..

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Enticing Landing Pages That Convert

In the lead-capture business, the formula for success is straightforward on the surface: an offer strategy that your target market finds relevant, engaging ad content in a format that grabs the consumer, and an effective landing page that compels those consumers to..

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Social Media Jedi Masters are Nailing These 3 Things

“Try not. Do…or do not. There is no try.” ~Yoda, The Empire Strikes Back

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Supreme Court Validation to Class-Action Waivers

On May 21, the Supreme Court decided 5 to 4 that there is no violation of the National Labor Relations Act when an employer requires an employee to sign a waiver of class actions in workplace arbitration agreements.  The Court held that these individual agreements are..

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Ribbons: The Dapper Doughnut

Here at the Greater Memphis Chamber we love to celebrate business growth and development! There's nothing like standing beside you as you open the doors to your new business or reveal your new expansion. That's why we offer our members our expertise and assistance with..

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Three Questions to Ask When Hiring Seasonal Workers

For employers, the term “seasonal employee” can be relative, depending on the goods and services a business offers and/or its geographic location. Regardless, hiring seasonal workers can present some significant legal landmines for unsuspecting employers. To avoid..

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What Small Businesses Need to Know About Google Marketing

 

Unless you’ve been living under a rock or a remote village in the Amazon, you’ve heard of Google. The tech giant got its start in 1996 when a couple of Stanford PhD students figured out how to catalog and search all the information on the rapidly growing internet.

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Step Up Your Game with These Free Tools

Small businesses - if you don’t already know, you need to have a social media presence. Potential customers will search for you digitally, and if they can’t find you (or your presence is weak and unbecoming), you can lose out on that business.

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