Momentum Blog

The COVID-19 pandemic has changed a lot of things about how businesses run, one of them being where work gets done. With more people working remotely, we are all spending more time communicating electronically, both through instant messaging services like Zoom and..

The success of any good marketing campaign is the strategy that supports it. Whether that is developed years in advance or crafted after a viral moment, marketing plans allow for a long-lasting effect to be made on consumers. The term “strategy” can often seem..

As the U.S. grapples with our new reality fighting COVID-19, it puts things in perspective. What we need, what we want, and how we should carry on are all questions Memphians are asking themselves. This is a very scary time for brands. Companies in most verticals have..

When it comes to marketing a small business, owners and agencies choose tactics that give them the highest return based on the time and monetary investment needed. From social media to Google Ads to email, there are various channels businesses can utilize to spread..

When designing a website, people often focus on aesthetic and user experience – two of the most important factors. However, most companies design sites for what the everyday customer will want. They don’t always consider how functional their site is to those with..

It is safe to say that social media is going to be sticking around for the long haul. What that means for you personally will vary, but for your business, it means you need to be actively posting on, monitoring and connecting on social media. This can be a daunting..