Chamber launches Small Business Resiliency Playbook, website

MEMPHIS, Tennessee (Wednesday, Nov. 23, 2021) – Ahead of Small Business Saturday, the Greater Memphis Chamber today launches its new Small Business Resiliency Playbook and website, two resources designed to help local businesses recover from the devastating effects of COVID-19.

Containing the insights of roughly 50 local business experts and leaders, the free downloadable playbook and its corresponding website,, were designed to be a survival guide for small businesses navigating major financial crises. The resources are organized around the acronym PROSPER, which stands for Perspective, Refocus, Operations, Systems, People, Engagement, and Resiliency. Each section contains guidance based on the latest statistics and trends, as well as input from successful business owners, related resources, and other helpful tools.
The Playbook and website are a direct response to small business owners’ pleas for help in 2020, but they are also intended to be used to crisis-proof Memphis businesses against future disruptions.

“Simply rebuilding from the pandemic isn’t enough. We also need to fortify our businesses against future disruptions,” said Beverly Robertson, president and CEO of the Greater Memphis Chamber. “The Chamber hopes these new resources will help our businesses prosper through this crisis, but also through the next one and the ones after that, whatever they are and whenever they come. We know that the stronger our community’s small businesses are, the brighter our future will be.”
In addition to the Playbook, the website includes videos of several local business owners and managers sharing their stories about how they successfully weathered the pandemic, including The Four Way restaurant, Victory Bicycle Studios, and Blues City Tours.

“Every business endures disruptions,” said Dotty Summerfield Giusti, co-chair of the Chamber’s Small Business Council and the president of Summerfield Associates Inc. “Successful, resilient businesses are prepared for them. They know it’s not a question of ‘if’ challenges are coming but ‘when.’”
For more information, visit Media contact: Beth Wilson, Wilson PR,

About the Greater Memphis Chamber

The Greater Memphis Chamber is a private, member-driven nonprofit that serves as the lead economic development organization and the “Voice of Business” for Memphis and Shelby County, Tennessee. The Chamber aims to bring prosperity to all by attracting and retaining jobs and investment to the region, advocating for public policies that promote growth, and providing the resources, information and programming to help its members thrive. Founded in 1838, the Chamber is one of Memphis’ oldest institutions and whose investors include many of the region’s largest employers.